Corporate Background
Arkona, a division of DealerTrack, is a leading supplier of fully integrated business management solutions targeted at the automotive dealership industry. The company has a strong heritage in this industry resulting in a keen awareness of the technology needs of automobile dealers. Arkona has enjoyed steady growth since initial product shipment late in 1998--with customers in all regions of the US representing all the major car manufacturers.

The Arkona Web-based Dealer Management Solution (DMS) provides automation of all aspects of a car dealership including finance & insurance, parts, service, accounting and back office functions including payroll and sales management. Based on flexible, industry standard technology, easily adapting to the evolving needs of the dealership is an Arkona hallmark.

The Leader in On-Demand Solutions
Arkona was one of the first to offer a DMS solution as an On-Demand Solution. On-Demand Solutions allow dealerships to access the solutions through the Internet-providing the following significant advantages for many dealers:

• Lower upfront hardware costs
• Upgrades are automatically implemented by Arkona technicians
• Lower ongoing maintenance costs
• Eliminates the need for specialized computers and software

On-Demand Solutions allow Arkona to effectively position our solutions in complementary markets such as the used car dealerships and other complementary markets such as boats, motorcycles and RVs.

Learn more about Arkona Dealer Managment Solutions »

Leading With Web Integration
DealetTrack's new technologies can be quickly and easily integrated into the core functionality of our solutions because of the robust flexibility of the system. For example, dealers are increasing car sales via their Web site; however, the cars listed on the Web must be manually updated as cars are sold and new inventory is received.

Arkona can offer integration between the DMS and the Web site quickly because of the inherent flexibility of the platform. This means that the actual automobile inventory can be displayed real-time on the Web site.

Unmatched Flexibility Makes Third-Party Integration Easy
Because of the unmatched flexibility of the Arkona DMS, we will continue to enhance the value of the system through in-house development and the integration of third-party products.

The Arkona DMS leaves control of the business in the hands of the dealer, not the computer services provider.